Understanding the Cash Nexus in History and Today

Cash nexus is a phrase that refers to  the depersonalized relationship that exists between employers and employees in a capitalist society. It was coined by Thomas Carlyle, a nineteenth-century Scottish historian, but is often erroneously attributed to Karl Marx and Friedrich Engels. It was, however, Marx and Engels who popularized the concept in their writings and fueled use of the phrase within the fields of political economy and sociology. Overview Cash nexus is a phrase and concept that became associated with the writings of Karl Marx and Friedrich Engels because it perfectly encapsulates their thinking about the alienating nature of the relations of production within a capitalist economy. While Marx critiqued the social and political impacts of capitalism at length in all of his works, in particular in  Capital, Volume 1, it is within  The Communist Manifesto  (1848), jointly written by Marx and Engels, that one finds the most referenced passage relating to term. The bourgeoisie, wherever it has got the upper hand, has put an end to all feudal, patriarchal, idyllic relations. It has pitilessly torn asunder the motley feudal ties that bound man to his â€Å"natural superiors†, and has left remaining no other nexus between man and man than naked self-interest, than callous â€Å"cash payment†. It has drowned the most heavenly ecstasies of religious  fervour, of chivalrous enthusiasm, of philistine sentimentalism, in the icy water of egotistical calculation. It has resolved personal worth into exchange value, and in place of the numberless indefeasible chartered freedoms, has set up that single, unconscionable freedom – Free Trade. In one word, for exploitation, veiled by religious and political illusions, it has substituted naked, shameless, direct, brutal exploitation. A nexus, simply put, is a connection between things. In the passage quoted above, Marx and Engels argue that in the interest of profit, the bourgeoisie--the ruling class during the epoch of classical capitalism--had stripped away any and all connections between people except for cash payment. What they refer to here is the commodification of labor, whereby the labor of workers is effectively sold and bold on the capitalist market. Marx and Engels suggested that the commodification of labor makes workers interchangeable, and leads to workers being viewed as things rather than people. This condition further leads to commodity fetishism, wherein relations between people--workers and employers--are viewed and understood as between things--money and labor. In other words, the cash nexus has a dehumanizing power. This mindset on the part of the bourgeoisie, or among todays managers, owners, CEOs, and shareholders is a dangerous and destructive one that fosters the extreme exploitation of workers in the pursuit of profit across all industries, locally and around the world. The Cash Nexus Today The effect of the cash nexus on the lives of workers around the world has only intensified in the more than a hundred years since Marx and Engels wrote about this phenomenon. This has happened because controls on the capitalist market, including protections for workers, have been progressively dismantled since the 1960s. The removal of national barriers to relations of production which ushered in global capitalism was and continues to be disastrous for workers. Workers in the U.S. and other Western nations saw production jobs disappear because corporations were freed to pursue cheaper labor overseas. And beyond the Western world, in places like China, Southeast Asia, and India, where most of our goods are made, workers are forced to accept poverty-level wages and dangerous working conditions because, like commodities, those who run the system view them as easily replaceable. The conditions faced by workers throughout Apples supply chain are a case-in-point. Though the company preaches values of progress and togetherness, it is ultimately the cash nexus that determines its impact on workers of the world. Updated  by Nicki Lisa Cole, Ph.D.

Agriculture Provides More Food For The People - 1331 Words

3. A. 1. Agriculture provides enough food for the people in the country 2. It supplies raw material for industries 3. It increases savings and therefore investment because savings comes from agriculture I think that providing food for the nations people is the most important function of agriculture because many families strictly live off of what they can grow, so without this function they wouldn’t survive. B. Mechanical: Tractors, Chemical: Fertilizer, Biological: Intercropping C. The Green Revolution is a movement to increase crop production in developing countries. Labs worked to create seeds with shorter gestation periods, with the hope that even in bad growing conditions, the crops will still hopefully grow. Yields increased†¦show more content†¦Ã¢â‚¬ ¢ Credit is the most important piece to this. Providing the farmers with credit is extremely important because without loans, they would never have the chance to get their business of the ground. Many of these farmers are so poor that they just cannot afford to expand their business, so they are often sustenance farmers just trying to get by. B. †¢ Credit is talked about in part A. †¢ Marketing is an important part to the success of these farmers. By getting their products to big companies like Nestle, it allows the farmers to increase sales, get a steady stream of income, and continue their business. †¢ Giving the farmers the best seeds, fertilizers, and herbicides will help them increase their yields. I think this is important because without access to better inputs, it would be more difficult to increase production. These 3 things would greatly aid their production. C. Farmers are now making just over $2 a day, where as before they weren’t even making $1 a day. They are going from being far below the absolute poverty level, to just above it, which is shocking considering they more than doubled their income and are still borderline in poverty. D. Farmers in LDC’s are very risk averse because they have so much to lose. If they try something and their crop doesn’t produce like it should, then they have nothing to fall back on because for most crops, there is only one growing season. IfShow MoreRelatedCommunity Food Security And Food Availability And Accessibility1310 Words   |  6 PagesINTRODUCTION Community food security relates to food availability and accessibility. To be considered community food secure, all individuals in a community should have access to sufficient amounts of safe, nutritious, culturally appropriate food that are produced in an environmentally sustainable way (Desjardins et al, 2002). 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When the Soviet Union collapsedRead MoreUrban Agriculture in and Around Monrovia, Liberia1144 Words   |  5 PagesUrban Agriculture in and around Monrovia, Liberia Timothy Kortu Since the end of the war that raged from 1989 to 2003, Liberia has suffered from chronic food insecure and basic socio-economic infrastructure. Urban urban poverty, improve food security and enhance urban waste management in Monrovia and other Liberian cities. Recently the government acknowledging food security in the country. rity, due to the destruction of its agricultural sector agriculture provides a strategy to help reduce Read MoreOrganic Farming Can Not Feed The World Essay1740 Words   |  7 Pagesto satisfy the population’s demand for food. Recently, organic farming has attracted consumers for its health, environmental, and agricultural benefits versus conventional farming, however, there is a debate whether organic farming can produce enough food to satisfy the current population of 7 billion people and future populations on Earth. Ed Hamer and Mark Anslow argue in â€Å"10 Reasons Why Organic Can Feed the World† that organic farming can produce enough food to satisfy today’s population, whileRead Mo reAgriculture Is The Science Or Practice Of Farming Essay1496 Words   |  6 PagesAgriculture has changed in many different ways and has changed many things over time. There are multiple ideas and theories as to how agriculture happened and came about. Also, there were a numerous amount of advantages to agriculture in history. But at the same time, there were many disadvantages as well. Agriculture has caused different things to happen and continues to cause these things to happen still today. Without agriculture, we would not have things like food and cities. Agriculture is

BrownGirl Brownstones Free Essays

The prose fiction Brown girl, brownstones by Paula Marshall, is a bloodcurdling with autobiographical elements, tracking the life and experiences of the main protagonist, Salina Boyce and the family and friends in her life. Marshall uses various elements and techniques in the prose, to bring about different themes, characteristics and aspects in her novel. The text is set mainly in the sass’s Brooklyn, New York, at a community of brownstone houses occupied by the Baja immigrants. We will write a custom essay sample on BrownGirl Brownstones or any similar topic only for you Order Now Though there are various perspectives of other personae in the prose, Marshall uses a third person reiterative to show the first person perspective of Salina. The story begins with Salina at ten years old and continues until she is no longer a minor. It shows the theme of identity as Salina is trying to find who she is amongst members in her family. â€Å"But they have taken no photographs†¦ † Was one of the first time Saline’s loneliness can be seen in the text. She is Jealous of the fact her parents took photographs of the family before the death of her infant brother, yet took no keepsakes of hers. Then it goes on to where Marshall is a very descriptive narrator, using a cinematic effect in her story ailing. The scenes shift continuously to suggest simultaneous action which produces a dramatic effect that helps to build conflict and suspense. She also uses devices and diction to bring about various themes and symbolic elements in her text. She uses the technique of epigraph to start each chapter, it is a type of foreshadowing, hinting of what will happen throughout the chapter. It also helps to characterize individuals in the story. Contrast is also a reoccurring technique in the text, as characters such as Sills and Tighten, Nina and Salina, have contradictory personalities. There is also introduction in the symbols and diction in the text. Words such as ‘winter’ and ‘Sun’, ‘darkness’ and ‘light’, are contradictory symbols referring to the characteristics of individuals such as Saline’s parents in the text. The writer involves the use of the Baja dialect as well as English, as if trying to incorporate the reader in the culture of Barbados and also add credibility and realism to the story. It suggests pride in the Baja culture. The author uses various figurative devices in the text. There is a heavy focus on the use of personification and architectural imagery. Symbolism is evident n the prose; using colors such as red to represent romance and sexual relationships; and white, and brownstones to represent upward mobility, status and unattainable goals. Land in the text is also symbolic of independence and opportunity. The use of conflict, such as; mother-daughter, husband-wife, black-white, is brought out by the symbols and conflicting elements in the prose. It shows the destruction in relationships, and accentuates climatic moments, such as when Tighten, used the money Sills stole from him, or when Silent told the whole Baja association, she’d tricked them. Marshall uses devices such as; imagery, epigraph, motif, reasoning, pathetic fallacy and biblical allusion, to show racism, identity, women in society, family, deceit, and various other themes in the prose fiction. The denouement, begins with Silent recognizing who she is and making final decisions for herself. After all her trials and lost relationships, she finally covers her identity, accepting who she has become, the trials she is yet to face and the people in her past who has made her who she is today. Especially her mother, whom she had always fought against. Rational The life of Tighten Boyce, was the subject chosen for the poem between many view Tighten as a problem in the text Brown girl, brownstones, giving him no sympathy. The poem was intended to convey sympathy for Tighten. His life in the poem is specifically intriguing as though he causes many shifts in characteristics of others in the text, his own life is not emphasized. The poem will hopefully give an explanation of the circumstances surrounding the issues of Tighten death, and his life. Mocking Jay I saw a song bird fight a bird of prey, Beautiful-ugly, he was, filled with sorrow, was she. Night and day, He sang a tune of love and wonder, She sang back of vices and plunder, I tried to save that mocking Jay, But the night stole him away. Where are you my mocking Jay? Trapped in the tomb of brown stones? Your young are calling, where are you? Won’t you fight the snow away? Don’t you hear the light’s moans? Has she trapped him too? No longer perched on your window sills They’ve clipped your wings You’ve destroyed their prison The flock screams their Baja banter Fly away home my mocking Jay Swim home my song bird But, mocking Jay’s never dive†¦ I’ll send a new light your way†¦ For you to see through winter’s clock†¦ To save your flock†¦ To blind your eyes†¦ And save you from the dark†¦ Shattered tunes of my broken song bird Remember your prayers Eulogy. The sad broken memory. The life you ran away. Dead like marrow staining the asphalt. Staining corals a sea away. Songs long dead, I’ll sing them to you. I’ll pray your tarnished soul away. Tighten, my mocking Jay. Analysis The poem â€Å"mocking Jay†, is a kind of stanza elegy, in tribute to a character in the prose text â€Å"Brown girl, Brownstones†. The poet uses the mimicking bird, mocking Jay, to represent the character Tighten in the prose text. Not only do mocking Jays have a gift in music, which was one of the professional genres Tighten attempted, but hey repeat everything sung to them in a mocking manner. Tighten, like these birds, reflects a mocking version of the negatives surround him; from using the money his wife stole from him, to purchase frivolous gifts to spite her; to changing his course of study every time he is confronted with racism or barriers. Tighten also has the dream like (surreal), and fun loving attributes common to these birds. The poem comprises of four sestets, a couplet a single line and a septet. The stanza formation, is quite symbolic. The first stanza is the first of the four sestets. At the end of each sentence in this sestets is a comma. This represents the fact that this relatively pleasant chapter in his life is not yet complete, it won’t end in a ‘happy ever after’. It is as if to say that the beginning of their relationship was an unfinished dream. The second sestets ends in a question within, as if questioning the relationship, not understanding the change in the relationship and in Sills. The third sestets ends without punctuation is representative to all the times Tighten and the audience were waiting to see Sill’s response to sightings behavior. The final sestets concludes with â€Å"structured-chaotic† punctuation, of when Sill’s revenge unfolds it was chaotic n the circumstances of deportation, but structured in that it was her plan all along. Combining with the lack of punctuation, the couplet of stanza five signifies his never ending pain. It symbolizes that, as the lack of punctuation prevents the sentence from truly being complete, his pain and suffering will not end even in the afterlife. The single line consists of one word â€Å"Eulogy†, this refers to the speech given at a funeral or a recollection of the past doings of an individual after he is dead. This word being the shortest stanza, represents the lack of quality and memorabilia Tighten has left behind with his children. The final stanza a sestets can be tied to the biblical representation of the day God rested. The number seven represents the change that occurs after an accomplished cycle. Tighten, accomplices all he could so the last stanza represents his death the final rest he accomplished after his life cycle. The poem has a steady rhythms. Though not all stanzas have a structured rhyme scheme, the poem still flows as if it does. It is like the steady yet unusual flow of life, Just as the poem is a depiction of Digestion’s life as was represented in the rose fiction. The first stanza contains a set of rhyming couplets, repeating the first rhyme in the last stanza (an â€Å"a, a b, b a, a† format). The last rhyme however is a forced rhyme, this is there to show that leaving the omnipresence was not something the Jay wanted, but was what was forced on him. The second stanza consists of alternate rhymes that emphasize the questioning in this stanza, that he is running alternate scenarios in his mind as to why the wife who used to love him hates him so much now. The fourth sestets has the last rhyme, â€Å"clock† and â€Å"flock†. This symbolizes hat the time he has left with his children is limited as his death is nearing. The rest of the poem is rhyming going parallel to the pores fiction as explanations are revealed in the story, the confusion and rhyming stops. The poem commences with the omnipresent narrator giving a visual imagery of the meeting between two contradicting birds. The â€Å"song bird† represents something happy, passive and peaceful, while â€Å"bird of prey† represents something sly, dominating and warlike. The story continues with oxymoron inverted syntaxes of line two, that helps to emphasize that the creatures have contradicting personae and that their union could ever last as it was based on confusion. Just as in the prose fiction, Sills thought she could turn Tighten into someone he wasn’t, and failed. The diction used in the first stanza such as; â€Å"vices†, â€Å"Jay† and â€Å"Night†, aid in displaying the theme of conflict in relationships. ‘Vic’s’ is the Latin word for change, in reference to the context it highlights Sill’s need to change her husband’s persona and fight to create a life for them that he never wanted. The capitalization dif words such as Jay and Night, personify these nonhuman objects, in the case of the Jay it helps to emphasize this Ewing a character trait of Tighten, while the Night highlights Sill’s character as bright cold and heartless, but at that time seeming beautiful and peaceful. Lines three and four of the first stanza also help to concretion the theme of contradictory persons in relationships, displayed in the first stanza. Stanza two is a rhetorical question sestets, it constantly asks questions the Jay’ is obviously unable to answer, and these are symbolic of the time where the relationship between Sills and Tighten was confusing. He didn’t know where she stood, whether still in love with IM or hating h for the injustice she believes he did to their son, the first line emphasizes this. It follows with a reference to the brownstone house Sills spent a majority of the text fighting to obtain. The use of diction such as â€Å"prison†, â€Å"brown†, and â€Å"stones† was a slight pun as a Jay would find a house made of stones a prison, and Juxtaposed with the text, it can be said that Tighten saw the house his wife fought so much for was like a prison to him, and a symbol of his failures in his relationships and providing for his family. Line two is the first and only mention of their children in the poem. This is symbolic as it shows that not only did Tighten not spend enough time with them and focused more on himself, but he also failed as a father in that he couldn’t protect them from the â€Å"snow† which is a personified symbolism of his wife. The personification of the ‘light’, at the end of the stanza references all the happiness and innocence still in the family. When the persona asks about the moaning light that ‘she’ has trapped it means that he was unable to prevent the happiness and life from leaving their family, this aids in uncovering the themes of failing one’s family and loosing things that are important. The third stanza has the most textual allusions, the stanza opens with a pun, â€Å"window sills†. As a bird a sill is somewhere you can rest, be at peace like a home, in this means Tighten no longer feels at home in the browns stones. Sills is also the name of his wife so it can mean that he is also no longer feeling happy in his marriage, as shown in the text queen he began going you the house form his mistress in the nights. â€Å"They’ve clipped your wings† line two of the stanza refers to when he almost got his arm amputated due to his indolence. This is symbolic as it is a physical representative ND slight foreshadowing of how his time was ending. The next line refers to the song they sang to him at the wedding. The ‘f†, ‘s’, ‘the’ and ‘b’ fricative and plosive so funds of the fourth line in the third stanza, emphasizes the running and the drama happening in that scene of the text. The ‘swim home’ in the last line of that stanza references the Caribbean since Islands in the Caribbean are surrounded by water. The last sestets refers to the last actions before Digestion’s death. It starts with a pun, on Digestion’s childhood, as he dived for the coins white men through at him, and also an allusion to him diving to his death. The ‘new light’ is symbolic for Digestion’s religious period, where the movement of the new light helped him to finally discover himself, though completely swiping his personality. Winter’s clock’ is symbolic for Digestion’s attempts at going back in time to rectify the problems mainly caused by his relationship with his wife. The couplet, single line and septet, is after his death. People have pained cries due to morning Digestion’s death. The mansion of Prayers refer to his newfound beliefs and Eulogy is the speech given at a funeral. The final stanza is technically the omnipresence’s eulogy for Tighten, though it shows that he s not someone people will remember with respect. It speaks of how he could have had a life if he’d made different choices. It gives an image of his death at sea, and its connection to his past in the Caribbean. It then shows the general sadness surrounding his death, and accentuates the theme of death in the text. The poem changes from a tone of observation, to unease, to sadness. Hopefully bringing out an overall sympathy for the persona. Though it is not a total rhyming poem, it still has a flowing rhythms that showcases the life cycle of Tighten, as shown in the text. Conclusion The text Brown girl, brownstones, is an excellent depiction of women and men in immigrant communities. Most persons generally sympathize with the women of these communities, however this poem has hopefully garnered a positive response to men in these communities, and those shown in the text. This may help persons to recognize that women were not the only ones with problems in the text. The blame for these conflicts also, should not be solely the fault of males like Tighten, in the prose, but equally shared between each individual, and characters in the prose fiction. How to cite BrownGirl Brownstones, Papers

Management and Organization Marketing Strategies

Question: Discuss about theManagement and Organization for Marketing Strategies. Answer: Introduction: This report evaluates the management and marketing mix strategy as well as its effect on an organization. Here, Boost Juices has been chosen for the purpose of reviewing its marketing strategies and management activities to overcome the issues. This report presents a detailed idea on the strength and weakness of the company. It also provides an insight into the leadership styles and management approaches, present in the company. This report also incorporates the perspectives of the managers that are used to motivate the employees. Apart from that, there is also a description of the conflicts in this organization, however, solutions have also been identified. Moreover, this report also incorporates a significant strength of this enterprise. Recommendations have also been included in the in this study. The report also allows the comparison of the recommendations to assess the efficiency prior to the application. Furthermore, this report also helps to give a critical review on the importance of the undercover boss and its approaches to the management of an organization. Assessment of the Strengths and Weakness of the Organization: This part includes assessment of the strength as well as the weakness of the Boost Juice. Strength: Since 2000, this company has established a stable market with the help of their successful marketing strategies and effective management skill (www.boostjuice.com.au, 2016), such as: Innovative products offering as well as uninterrupted and satisfactory service. The company possesses a strong recognition along with the brand value in Australia. Interesting ways to promote the products. Frequent campaigns and advertisements organized by the Boost Juice have always resulted in the positive outcome for the company. Boost Juice has been privileged with the customer loyalty as products of this firm are popular among the consumers. A communicative approach to the customers that has helped the company in more engagement with the consumers. Sacks et al. (2015), mentioned that to set up a firm business, companies must have the assurance for the strong financial flow. Boost Juice have the sufficient monetary resources back up that have resulted positive in terms of the marketing for the company. Boost Juice has focused on expanding their business internationally. Weakness: However, besides all these strengths, there is also few weaknesses of this enterprise, such as: Boost Juice arrange promotional activities frequently, thus their marketing expenditure is too high. This can affect the customer affordability, as Greene (2014), mentioned that an organization always tend to cover up their costing by increasing the product pricing or by lowering the quality of the service and quality. Though Boost Juice enjoys an excellent recognition in the Australia, it is yet getting more attention in other continents. The company has taken initiatives for the market expansion globally; however, expected positive outcomes have not been received. One of the major concern for this company is market fall of the products during winter. Evaluation of the Leadership and Management Styles in the Enterprise: Boost juice follows the democratic style partially while managing the relationship with the employees. According to, Cumberland Alagaraja (2016), democratic leadership allows the evaluation of the opinions and suggestions of the employees with intensity. All the employees are allowed to participate in the discussion as they have the direct contact with the consumers and can provide an actual image of the market. Apart from this, attributes from the transactional leadership are also followed here. Founder of the Boost Juice, Janine Allies guides the employees in a natural and warm manner as well as she also motivates the employees to enhance the performance. The report has stated that the friendly workplace environment of this company is an advantage for the skilled employees and their satisfactory service. Boost Juice practices their punch line Love Life for both the work culture and the marketing strategies (Allis, 2013). However, managers can intervene if the employee fails to agg regate the expected performance. Leaders guide the employees to reach the expected level of performance and can recognize their effort by rewarding them. Moreover, Hofmann (2015), mentioned that, in transactional form of leadership, authorities required the employees to be more dedicated to the existing policies rather than changing those policies; however, flexibility is present in work pressure. Effective Measures of the Managers to Motivate the Employees: Skill and performance of the employees depend on the motivation, provided by the employees (Kelly Clark, J.E, 2014). Manager's inspirational approach results in higher outcome while making employees enthusiastic for the work. In Boost Juice managers possess interactive approach to the employees; moreover, they also maintain cooperative gesture towards the consumers. They have the knowledge about the products and supervise the offered service to the clients. As the relationship between managers and employees are natural and casual, employees feel more secured to the authority and can discuss their requirements and demands without hesitation. Moreover, managers are supportive and helpful to the employees while considering their needs. Managers plays a major role to motivate the employees by providing the incentives according to the performance to boost the efficiency of the employees (Suriyamurthi, Velavan Radhiga, 2013) Explanation About the Conflicts in the Organization and their Solution: Armstrong et al. (2012), mentioned, conflicts always negatively affect the company it decreases the production and lowers the standard of the company. Conflicts can arise from several factors such as difference of the opinions between the employer and employees, problematic strategies, and difference between the expectation and application. For Boost Juice there is a conflict regarding the price of the products. The report stated that customers feel the products are not worth of its pricing. It is too high whereas, the products are not up to the expectation. Moreover, there is also controversy concerning the freshness and ingredients of the juice. There is also contradiction regarding the health factor of the juice; the company focus on the children and teens as their main target audience, however, issues have been raised on excessive sugar contain in the product and presence of the allergen. Recommendation to Overcome the Conflict: To get over the conflicts, mentioned above, the company can introduce budget friendly products with a different quantity of the juices and smoothies. Apart from that, they can provide discounts on particular products. Surveying the market is one of the best options for any company to understand the actual condition of the business (Sharma, 2015); thus, Boost Juice can conduct the survey to know the requirements of the consumers and consider the pricing of the products according to the demand. to make the health and safety concern more transparent the company can organize workshops and campaigns where all the products will be made engaging the customers along with the announcement of the actual facts for choosing the ingredients. Identification of an Important Strength in the Company: Kotler et al. (2015), suggested that it is necessary to shortlist the positive outcome of the company as it helps the organization to revise those positive points to make the company center of attraction while promoting marketing strategy. For Boost Juice, the significant strength is the interesting product segmentation along with the innovative marketing strategy. This company has got its maximum recognition within 5 years after the entry into the market due to the successful promotional activities, whereas, the combination of taste with the freshness of the ingredients and health supplement have provided a strong base to this company. Comparison of the Recommendations: As per the Undercover Boss concept, it does not involve thorough revision of the activities and performance of the employees. Market surveys are more significant as it involves information in a larger context and variations of the information are also considered in such a method. Undercover boss allows inspecting of the employee activities rather the customer satisfaction and market demand. Sipe Frick (2015), suggested it is also necessary to have the understanding of the market scenario as well as the employee management activities. Critical Review on the Undercover Boss Method: This concept allows the boss to monitor the employees personally for a limited time. The boss undercovers as an employee and tries to collect information as much as possible while supervise the daily works of the employees. Based on their performance appropriate employees are given either rewards or punishment. However, this method is not apposite for all the organizational environment. It is difficult to assess the performance properly in such a short time, moreover, both the unstructured reward and punishment can create miscommunication and confusion regarding the hierarchy of any firm (Robbins et al., 2013) Apart from that, few employees get rewarded leaving many of the employees unattended in the list. Other than the Undercover Boss method company can conduct frequent surveys, face to face discussion with the employees, questionnaire session within the organization to know trhe actual scenario of the compny. Conclusion: Hence, from the above discussion, it can be concluded that this report is relevant to the topic of the marketing mix. Here, different criteria have been covered in the context of both marketing strategy and leadership management. Light has been shed upon the strength and weakness of the Boost juice. Moreover, managerial approaches have been included for better understanding of the management strategy of the company. Conflicted issues have also been considered as the matter of research; however, recommendations have also been incorporated. Furthermore, a comparison has been drawn between different aspects of suggestion. This report also gleams the evaluation of the recommendations as well as critical analysis on the undercover boss method and its recommendation. Therefore, this report fulfills all the requirements and an overall idea about the Boost Juice can be availed, apart from that, the report can be revised for further extensive research. Reference List: Allis, J., (2013).The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All. John Wiley Sons. Armstrong, G., Kotler, P., Harker, M. Brennan, R. (2012).Marketing: an introduction. Pearson Prentice-Hall, London. Cumberland, D.M. Alagaraja, M., (2016). No Place Like the Frontline: A Qualitative Study on What Participant CEOs Learned From Undercover Boss.Human Resource Development Quarterly. Greene, M., (2014). Modeling the Dynamics on the Effectiveness of Marketing Mix Elements. Hofmann, H., (2015). Marketing Concept for a New Milk Drink Based on the Evaluation of Consumers Preferences. Kelly, W.N. Clark, J.E., (2014). 4 Leading Culture, People, and the Strategic Plan.Leadership and Management in Pharmacy Practice, 51. Kotler, P., Keller, K.L., Manceau, D. Hmonnet-Goujot, A., (2015). Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Robbins, S., De Cenzo, D., Coulter, M. Woods, M., (2013).Management: the essentials. Pearson Higher Education AU. www.boostjuice.com.au,. (2016). 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